Quotable Quotes

Cigarillos can be sold individually and closly resemble candy and lip gloss.The tobacco industry has, since the creation of smoke-free laws in Canada, focused a lot of their advertising on chew.

"Cherry Skoal is for somebody who likes the taste of candy, if you know what I'm saying..." US Smokeless Tobacco Company Executive

 

"About 90% of legislation at the state level [adversely] affecting our industry will not be enacted... [Why?] Because we're good. That may sound arrogant, but I don't know any other way to put it."
Governing, May 1989. James Morgan
Former president & CEO of Philip Morris (PM)

"We did not look at the underage market even though I am holding a document in my hand that says we did."
Videotaped testimony in the Minnesota lawsuit.

"Evidence is now available to indicate that the 14-to-18 year old group is an increasing segment of the smoking population. RJR-T must soon establish a successful new brand in this market if our position in the industry is to be maintained over the long term."
Planned Assumptions and Forecast for the Period 1977-1986 for RJ Reynolds Tobacco Company," stamped "SECRET," March 15, 1976.

Chewing tobacco is offered in the same candy flavours, such as peach flavoured, as gum.Chewing tobacco is offered in the same candy flavours as gum.

"Realistically, if our Company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion, this will require new brands tailored to the youth market."
Claude Teague, RJR, "Research Planning Memorandum on Some Thoughts About New Brands of Cigarettes for the Youth Market," February 2, 1973.

 

"To ensure increased and longer-term growth for CAMEL FILTER, the brand must increase its share penetration among the 14-24 age group which have a new set of more liberal values and which represent tomorrow's cigarette business."
RJ Reynolds 1975

In response to the question "Do you smoke?" a tobacco executive replied "Are you kidding?" he responded, "We reserve that right (smoking) for the poor, the young, the black and the stupid."
RJ Reynolds Executive to Mr. Goerlitz former Winston Man.